By Prof. Rajesh Sahay
A good MBA degree has long been recognized as the stepping stone to success for a corporate career worldwide. In today’s rapid changing business environment a management graduate requires the ability to adapt himself after carefully analyzing the economical, social and technological trends of the corporate world.
Besides learning traditional university syllabus in MBA, students should have deep conceptual understanding so that they can handle continuous changing winds across the globe.
Contemporary value addition workshops are considered as protein & vitamins to fresher’s curriculum vitae. Knowledge workshops such as Hospital Management, Supply Chain Management, Retail Management, Digital Marketing, Packaging, Six Sigma etc. are essential skills for future mangers.
Health & hospital management is one of the most expensive employments of health services and consumes more than 50% of national spending on health care sector. Advanced countries like USA, Japan, Germany & Canada are spending 10% to 15% of GDP on health whereas in India it is only 2.5%. The booming healthcare industry is suffering from lack of professionally qualified managers. A hospital today is just like a five star hotel. Their turnover, in fact is more than a five star hotel. A basic workshop of health & hospital management will help an MBA to get a job in this industry. Considering the existing hospitals and the future growth, by 2020 we need about 15000 hospital managers and the same number at a junior level.
Because of retailing & globalization a lot is happening in the field of supply chain & logistics management. There are many industries such as Automobile, Consumer electronics, FMCG, Agriculture, Pharmaceuticals, Food & Beverage, Cargo etc. which cannot work without a supply chain department. It is supply chain which manages the storage of goods & services and related information between the point of origin and the point of consumption to meet the customer timing and requirement. MBA students can grab a plethora of opportunities in this emerging field. Most of the companies are having a separate vertical of hierarchy from executive to vice president level in the department of supply chain & logistics management.
Another value addition, known as digital marketing and cover internet revolution has become indispensable to the current generation. For decision making, this generation is combining their activities through mobile, computers and internet. There are lots of job opportunities coming up in companies which are dealing with web reputation management, Digital Marketing & Search Engine Optimization. There are billions of internet users across the globe who are definitely surfing the net to get valuable information. To serve these people or influence these customers companies are going for digital marketing, online branding and advertisement, social media promotion, search engine marketing etc.
Same is the scenario in India. Retailing has become a booming industry. The whole concept of shopping has altered in terms of consumer buying behavior. The organized retail sector is expected to grow more than the average growth rate in the next five years. The share of modern retail is likely to grow approximately from current 10% to 20% by 2020. This industry is growing every year and will cross 200 billion dollars by 2020.
All leading industrialists of India are preparing themselves to take on the competition from the global players in the field of organized retail. They require huge number of qualified MBA’s to cater their different segments and different verticals.
Other upcoming areas, with reference to employment are Packaging and Six Sigma.
Whenever there is a requirement of an MBA with domain knowledge, students who have gone through job oriented certificate workshop will definitely get preference over others. Those selected can develop themselves as specialist in the same area with the hands on job experience.