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MARKETING

MBA Specialization

Ever wondered! Why some products become hits while others flop? Why some
ideas take off while others languish? This Hierank MBA specialization in
marketing teaches you effective marketing for ideas, brands & products.

Enroll Now

About Marketing Specialization

This Marketing specialization teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.

SKILL YOU WILL GAIN

  • Marketing Strategy
  • Positioning
  • Brand Management
  • Customer Lifetime Value
  • Marketing Analytics
  • Brand Equity
  • Pricing Strategies
  • Marketing Mix
  • Digital Marketing

How the Marketing Specialization Works

Timeline

There are 4 Semesters in Marketing Specialization

SEMESTER
1

Core Subjects with Hierank Advanced Excel

University core subjects with Microsoft Advanced Excel (part of Hierank Employability & Industry Ready Diploma)

S.No CODE SUBJECT
1 KMB101 MANAGEMENT CONCEPT & INDIAN ETHOS
2 KMB102 MANAGERIAL ECONOMICS
3 KMB103 FINANCIAL ACCOUNTING FOR MANAGERS
4 KMB104 BUSINESS STATISTICS AND ANALYSIS
5 KMB105 ORGANISATIONAL BEHAVIOUR
6 KMB106 MARKETING MANAGEMENT - I
7 KMB107 BUSINESS COMMUNICATION
8 KMB108 COMPUTER APPLICATION IN MANAGEMENT
9 NON CREDIT DEVELOPING SOFT SKILLS & PERSONALITY
Microsoft Advanced Excel Course Download Elaborate Semester-1 Syllabus

SEMESTER
2

Core Subjects with Hierank Entrepreneurship & Startups

University core subjects with Entrepreneurship & Startups (part of Hierank Employability & Industry Ready Diploma)

S.No CODE SUBJECT
1 KMB201 BUSINESS ENVIRONMENT
2 KMB202 HUMAN RESOURCE MANAGEMENT
3 KMB203 BUSINESS RESEARCH METHODS
4 KMB204 FINANCIAL MANAGEMENT & CORPORATE FINANCE
5 KMB205 OPERATIONS MANAGEMENT
6 KMB206 QUANTITATIVE TECHNIQUES FOR MANAGERS
7 KMB207 LEGAL ASPECTS OF BUSINESS
8 KMB208 MARKETING MANAGEMENT – II
9 KMB209 COMPREHENSIVE VIVA
10 NON CREDIT DEVELOPING SOFT SKILLS & PERSONALITY
Entrepreneurship & Startups Course Download Elaborate Semester-2 Syllabus

SEMESTER
3

Elective Subjects with Hierank Social Media & Event Management

University elective subjects with Social Media & Event Management (part of Hierank Employability & Industry Ready Diploma)

S.No CODE SUBJECT
1 KMB301 Strategic Management
2 KMB302 International Business Management
3 KMBMK01 Sales & Retail Management
4 KMBMK02 Consumer Behaviour& Marketing Communications
5 KMBMK03 Digital & Social Media Marketing
6 KMB303 Summer Training Project Report & Viva Voce
Social Media & Event Management Course Download Elaborate Semester-3 Syllabus

SEMESTER
4

Elective Subjects with Hierank Mandatory Internship & Placement

University elective subjects with Mandatory Internship & Placement (part of Hierank Employability & Industry Ready Diploma)

S.No CODE Course Title
1 KMB401 Project Management
2 KMB402 Entrepreneurship Development
3 RVE401 Universal Human Values and Professional Ethics
4 KMBMK04 Marketing of Services
5 KMBMK05 Marketing Analytics
6 KMB405 Research Project Report and Viva Voce
Internship & Placement Download Elaborate Semester-4 Syllabus

Value Added Certificates in Marketing

Certificate 1

Certificate In

Digital Marketing

Certificate 2

Certificate In

Marketing Analysis

Certificate 3

Certificate In

Brand Marketing

Your Future in Marketing

Your Future in Marketing
  • Market Research Analyst
  • Media Planner
  • Head of Digital Marketing
  • Corporate Sales
  • Brand Manager
  • Product Manager
  • Asset Management
Placement Track Record

FAQs

Yes, the Hierank MBA in Marketing is a good investment
  • Tuition fee vs salary is very reasonable, less than one year package compared to average hierank package.
  • Benefit of knowledge, skill, and networking ability.
While there is no set path to become a brand manager at a Fortune 500 company, there are definite career, academic and personal choices that should be made in order to increase marketability and competitiveness.
  • Take the Right Risks
  • Get the Right Education
  • Perfect the Right Personality
  • Get the Right Employment Experience
In our ever-growing global society, working and living abroad is easier than ever, and an MBA in marketing is among the most versatile degrees you can get in order to position yourself for a successful transition abroad.
  • The “Right” Skill Set
  • Getting the Job
  • Staying Grounded
You can find a marketing position, but if you want to earn a competitive salary in the field its important that you research the top earning industries. Both public and private companies in every marketplace have a need for some type of marketing. The tactics that are used to target the market and the channels where marketing messages are sent are all very different based on the industry that marketers work in.
  • Data-Analytics Marketing Positions
  • Marketing Jobs in the Healthcare Industry
  • Working in the eCommerce Industry
  • Marketing with Computer Technology and Software Companies
If you are in the process of choosing a school from which you can obtain your MBA in marketing, you may find yourself feeling overwhelmed or frustrated. However, this need not be the case. By recognizing the factors that you should carefully consider throughout your selection process, you can make an informed decision regarding which school would be most advantageous for you to attend.
  • Your area of specialization
  • Tuition Costs
  • Faculty
  • Learning, Networking & Placement Opportunities
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