MARKETING
MBA Specialization
Ever wondered! Why some products become hits while others flop? Why some
ideas take off while others languish? This Hierank MBA specialization in
marketing teaches you effective marketing for ideas, brands & products.
Ever wondered! Why some products become hits while others flop? Why some
ideas take off while others languish? This Hierank MBA specialization in
marketing teaches you effective marketing for ideas, brands & products.
This Marketing specialization teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.
University core subjects with Microsoft Advanced Excel (part of Hierank Employability & Industry Ready Diploma)
| S.No | CODE | SUBJECT |
|---|---|---|
| 1 | KMB101 | MANAGEMENT CONCEPT & INDIAN ETHOS |
| 2 | KMB102 | MANAGERIAL ECONOMICS |
| 3 | KMB103 | FINANCIAL ACCOUNTING FOR MANAGERS |
| 4 | KMB104 | BUSINESS STATISTICS AND ANALYSIS |
| 5 | KMB105 | ORGANISATIONAL BEHAVIOUR |
| 6 | KMB106 | MARKETING MANAGEMENT - I |
| 7 | KMB107 | BUSINESS COMMUNICATION |
| 8 | KMB108 | COMPUTER APPLICATION IN MANAGEMENT |
| 9 | NON CREDIT | DEVELOPING SOFT SKILLS & PERSONALITY |
| Microsoft Advanced Excel Course | Download Elaborate Semester-1 Syllabus | |
University core subjects with Entrepreneurship & Startups (part of Hierank Employability & Industry Ready Diploma)
| S.No | CODE | SUBJECT |
|---|---|---|
| 1 | KMB201 | BUSINESS ENVIRONMENT |
| 2 | KMB202 | HUMAN RESOURCE MANAGEMENT |
| 3 | KMB203 | BUSINESS RESEARCH METHODS |
| 4 | KMB204 | FINANCIAL MANAGEMENT & CORPORATE FINANCE |
| 5 | KMB205 | OPERATIONS MANAGEMENT |
| 6 | KMB206 | QUANTITATIVE TECHNIQUES FOR MANAGERS |
| 7 | KMB207 | LEGAL ASPECTS OF BUSINESS |
| 8 | KMB208 | MARKETING MANAGEMENT – II |
| 9 | KMB209 | COMPREHENSIVE VIVA |
| 10 | NON CREDIT | DEVELOPING SOFT SKILLS & PERSONALITY |
| Entrepreneurship & Startups Course | Download Elaborate Semester-2 Syllabus | |
University elective subjects with Social Media & Event Management (part of Hierank Employability & Industry Ready Diploma)
| S.No | CODE | SUBJECT |
|---|---|---|
| 1 | KMB301 | Strategic Management |
| 2 | KMB302 | International Business Management |
| 3 | KMBMK01 | Sales & Retail Management |
| 4 | KMBMK02 | Consumer Behaviour& Marketing Communications |
| 5 | KMBMK03 | Digital & Social Media Marketing |
| 6 | KMB303 | Summer Training Project Report & Viva Voce |
| Social Media & Event Management Course | Download Elaborate Semester-3 Syllabus | |
University elective subjects with Mandatory Internship & Placement (part of Hierank Employability & Industry Ready Diploma)
| S.No | CODE | Course Title |
|---|---|---|
| 1 | KMB401 | Project Management |
| 2 | KMB402 | Entrepreneurship Development |
| 3 | RVE401 | Universal Human Values and Professional Ethics |
| 4 | KMBMK04 | Marketing of Services |
| 5 | KMBMK05 | Marketing Analytics |
| 6 | KMB405 | Research Project Report and Viva Voce |
| Internship & Placement | Download Elaborate Semester-4 Syllabus | |
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